A Inisaya LNY 25 : Bloom

Our latest collection, “Bloom,” is a heartfelt tribute to growth, love, and family this CNY. The cherry blossom tree featured in the background honors Jeffery’s late grandmother, “Mui Fah” (梅花), whose name means cherry blossom.

To celebrate the bonds she cherished, we worked with a real mother-daughter duo, symbolizing the close relationship between Jeffery’s mom and grandmother. With a modern and fresh art direction, this collection is a meaningful way to honor traditions while looking forward to new beginnings.